From the anonymous tips posted on Deux Moi to the streams of annotated paparazzi shots that fill the Daily Mail, today’s celebrity gossip -- democratized, based on technological surveillance -- looks completely different than it used to, when non-famous people could only go “behind the scenes” if led by authoritative guides. How did we get here?
This season on You Must Remember This, we’re going to go back about a hundred years, to the very beginning of the idea of going “behind the scenes,” to talk about the two powerful women who invented and dominated Hollywood gossip as it was known in the 20th century: Louella Parsons and Hedda Hopper. Parsons and Hopper were both self-made women, single moms from middle America who shattered the glass ceiling; they were also small-minded, self-obsessed bigots who used their power to persecute outsiders, police sexuality, and ensure that the rich, powerful people who made movies lived in fear. Through stories of these women, their rivalry with one another and their incestuous relationships with the institutions and powerful men that controlled media, the movies and even federal law enforcement, we’ll track the evolution of gossip over the course of a century.
Episodes:
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (SMALL TOWN GIRL, EPISODE 1): Both Louella Parsons and Hedda Hopper worked for papers created by charismatic barons whose publications were nakedly corrupt, totally biased -- and absolutely mainstream. Once we get a feel for this media climate, we’ll trace Louella’s early years of struggle and reinvention on the road to her pioneering bylines, and, finally, her role in canonizing The Birth of a Nation -- the most viciously racist Hollywood blockbuster of all time. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (THE FIRST LADY, EPISODE 2): In 1923, Louella Parsons signed a contract with William Randolph Hearst for nationwide syndication of the first major Hollywood gossip column. Parsons quickly built a brand based on protecting (and whitewashing) Hollywood’s interests, as well as Hearst’s, relentlessly promoting — and spying on — Hearst’s mistress, Marion Davies. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (THE FEUD, EPISODE 3): In 1938, washed-up actress Hedda Hopper is installed as a movie gossip columnist with the express purpose of puncturing the success of Louella and Hearst. But Hedda quickly establishes a voice of her own, revolutionary for its insistence on making movie gossip political. Once friends, Louella and Hedda become bitter rivals, egged on in their feud by a third party who sees Hedda as an ally in right-wing conservatism. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (WAR! EPISODE 4): World War II begins to reveal the gulf between Louella’s conservative but essentially business-minded politics, and Hedda Hopper’s virulent right-wing fervor. These differences — and the glee with which Hopper would destroy lives to shore up political power and further her ideology — come through loud and clear in the stories of two controversies: the casting of Gone with the Wind, and the paternity trial of Charlie Chaplin. Meanwhile, Louella shows her devotion to Hearst by using her power to cripple Citizen Kane. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (THE QUEER, FEMALE FILM PRODUCER YOU’VE NEVER HEARD OF, EPISODE 5): Louella’s daughter, Harriet Parsons, became a groundbreaking female film producer at a moment in history in which virtually all mainstream filmmakers were male. She was also a lesbian, at a time when being openly gay was unacceptable in Hollywood -- and, in much of America, illegal. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (WITCH HUNT, EPISODE 6): During an era in which Hollywood and Washington are shakily aligned in the witch hunting of actual and reputed socialists, Louella struggles to maintain her position as cheerleader for the status quo, while Hedda grabs a torch and tries to burn it all down, using celebrity gossip to further the racist, xenophobic interests of the FBI. There’s also a new competitor in town, who at once subversively spoke to and for Hollywood’s gay community, while also deflecting attention from his own sexuality by attacking others. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (SEX AND SHAME IN THE 1950S, EPISODE 7): The 1950s were a decade of massive contradictions in terms of national and cultural attitudes towards sex. As Louella Parsons struggled to keep up with these rapid changes -- and to compete with her bolder, bitchier rival Hedda Hopper -- she reflected and steered the sexual panic through her coverage of two stories: Rita Hayworth’s marriage to a Muslim prince, and Ingrid Bergman’s “illegitimate” pregnancy. Plus: the emergence of Sheilah Graham, the international woman of mystery who would eventually beat the gossip girls at their own game. Listen
LOUELLA PARSONS AND HEDDA HOPPER (INTERRACIAL PANIC AND CONFIDENTIAL, EPISODE 8): Appalled by rock n’ roll and its racial and sexual implications, Hedda and Louella find themselves in further danger of obsolescence when the gossip game is turned upside down by CONFIDENTIAL Magazine. Listen
GOSSIP GIRLS: LOUELLA PARSONS AND HEDDA HOPPER (THE QUEENS ARE DEAD, EPISODE 9): The Hollywood studio system begins to crumble, and Louella and Hedda decline and fall, too. But just as a new generation of filmmakers rises from the ashes and reinvents the movie business, so too does gossip find new life in a new look. We’ll end our season by talking about a woman who was the antithesis of Louella and Hedda -- liberal, Jewish, sexually forward, and so unwilling to play the industry’s games that she may have ensured the death of the gossip columnist as star. Listen